Beidi Hu

Hello! I am an Assistant Professor of Marketing at the University of Chicago Booth School of Business.

My research examines how people form and represent beliefs under uncertainty, and how these beliefs shape their judgments and decisions, with applications to consumer choices, forecasting, and managerial decision-making. My work has been published in various outlets, including Journal of Experimental Psychology: General, Management Science, and Psychological Science. Learn more about my research here.

At Booth, I teach Marketing Strategy to MBA students.

I received my Ph.D. in Decision Processes at the Wharton School, University of Pennsylvania. Prior to my doctoral studies, I earned my B.A. summa cum laude in Philosophy, Politics, and Economics from the University of Pennsylvania.

Get in touch at beidi.hu@chicagobooth.edu.

_{¹ Outside of research and teaching, I also sing. SoundCloud · Spotify}